One thing that eludes many online marketers is the ability to increase their earnings through the use of backend sales. It’s not that they don’t want to earn more – but they’re just focused too closely on getting their initial product out there, so they don’t look at the big picture.

 

Backend sales can happen in a couple of different ways. The first is right after the initial front end sale. It’s actually part of the sales funnel. The buyer says yes to the front end and is instantly offered one or a series of other offers while they’re in buying mode.

 

These offers are called upsells or one time offers (OTOs) or downsells. They’re popular and can increase your earnings quite a bit, assuming the items presented enhance the original offer.

 

Whenever you plan a launch, you should always have a backend sales strategy that includes upsells and downsells. But another way you want to increase earnings using backend sales is not during the funnel, but after the sales process.

 

You can create products to offer after your buyer has had your product and digested or used it for a few days, a week or more. This gives them time to see the value in what you have to offer and make a second purchasing decision.

 

The key is in always offering what the buyer needs. You know their initial purchase. So what else would nicely complement that? For example, let’s say you sold a WordPress blogging course teaching people how to set up a WP blog.

 

Your upsell could be a done for you blog setup, complete with a batch of content for their niche (such as resell PLR that you bought). A downsell could be just the content without the “installed for you” option.

 

What about the backend strategy that comes after the user has implemented your original course? You can tackle that two ways. First, sell them other things that work with blogging such as plugins or themes.

 

But you now know they’re online entrepreneurs, who are blogging. So another strategy might be to create or promote items that aren’t closely related to blogging, but that could still benefit that demographic.

That might be something like paid advertising options. You could slant it for bloggers, such as, “Blog Traffic Using FB Paid Ads,” but the main concept of using ads could work for offline companies, fiction authors and more.